Singer, songwriter and actress Ashlee Simpson-Wentz, who first achieved success in her music career with her debut song “Pieces of Me,” will celebrate another “Pieces” debut tomorrow as The Hershey Company adds to its Pieces Candies line. Building off the success of the popular Reese’s® Pieces® Candy, the new Pieces Candies offer snackable, bite-sized versions of the classic brands York®, Almond Joy® and Hershey®’s Special Dark®. The first 100 customers who bring a Reese’s Peanut Butter Cup, York Peppermint Pattie, Almond Joy Candy Bar or Hershey’s Special Dark Dark Chocolate Bar wrapper to Hershey’s Times Square store will be rewarded with a free, full-size bag of the corresponding Pieces Candies flavor and a chance to meet the singer.

The event will kick off a two-week Pieces Wrapper Reward Program inviting consumers across the country to visit www.piecescandies.com and mail in a full-size Reese’s Peanut Butter Cup, York Peppermint Pattie, Almond Joy Candy Bar or Hershey’s Special Dark Dark Chocolate Bar wrapper in exchange for a coupon good toward one free bag of the corresponding Pieces Candies flavor.

WHEN: Wednesday, January 27, 2010
7:30 – 9:30 a.m.

WHERE: Hershey’s Times Square
1593 Broadway (48th Street and Broadway)
New York, NY 1001